Index to Classes

Audit Planning: A Practical Approach to Integrating the Standards

How to Perform an Executive Level Review of Accounting and Auditing Engagements

Internal Control and the COSO Report: What Every Organization Needs to Know

Financial Statement Disclosure Issues

Advanced Training for Reviewers: Current Issues in Practice Monitoring

Developing New Assurance Services in a CPA Firm

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Other Information:
  Duane Reyhl Home Page
  Detailed Author Biography
  Summary Biography
  E-mail: dreyhl@reyhl.com

Updated: June 2003

   Duane Reyhl > Authored Classes > The Future of the Accounting Profession

Developing New Assurance Services in a CPA Firm


Category: Assurance Services Level: Intermediate CPE Credit: 4 hours

Who Should Take This Course?
This course is designed for change-ready local practitioners who want to learn about and expand their practices into new types of services and position their firms accordingly.

Why You Should Take This Course:
Our profession has zoomed into the fast lane. You have to think quickly; think smart. Or your clients and competitors will leave you behind. To keep up, you have to know today's critical skills. You have to create a clear vision for your firm and then craft a realistic, personalized plan to get there. This class shows you the basics to get started. It also shows you how to properly plan your success in emerging new services.

Course Summary:
The course gives you the background about assurance services, shows you why you need to move in this direction and provides a "how to" map for getting there in a practical way. Using presentation, group discussion, and short exercises, the class will help you will successfully move toward providing new services to existing and future clients.

Course Topics:

  • What are assurance services?
  • Current assurance services available.
  • Identifying new customers
  • Identifying new customer expectations.
  • Competitive analysis.
  • Emerging technologies that affect our industry.
  • New competencies needed by tomorrow's CPAs.
  • How to identify new assurance services.
  • Examples of new services.
  • How to:
    • Assess your skills needed to provide new services.
    • Assess market potential for new services.
    • Develop or refine your firm's repositioning plan.
    • Implement your plan successfully.

Author and Instructor:
Duane Reyhl, CPA is with the regional CPA firm of Andrews Hooper & Pavlik and is the former technical director of the Peer Review Program for the California Society of CPAs.

How to Get This Course:
You may purchase a site license for this course that includes a participant's manual, discussion leader's guide, and a slide show in Microsoft PowerPoint format. You may also arrange for Duane to lead the course.

For more information about the price, the site license, or other course information, please contact:

 
Duane Reyhl, CPA
Andrews Hooper & Pavlik P.L.C.
5300 Gratiot
Saginaw, MI 48603
Phone: (989) 497-5300
E-mail: duane.reyhl@ahpplc.com

Duane Reyhl
116 Woodlawn Dr.
St. Charles, MI 48655
Phone: (989) 865-6520
E-mail: dreyhl@reyhl.com